Saturday, August 10, 2013

Reality Distortion Fields and Lean Startups

In this episode, Bett and Russ discuss the Lean Startup Methodology.  Listen to learn how Reality Distortion Fields and Steve Jobs relate.

This episode is essentially a review of the book:
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses   A quote from the book: "Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched." 

Even if you aren't planning to start a company and are instead part of a well established company, you will want to learn and apply many of the lean startup principles--they can help in any size company where the goal is to be more efficient and rapidly deliver innovative products or services that match customer needs and desires.

Articles Russ alluded to about Minimum Viable Products (MVP):
The Dangers of the Minimal Viable Product
Another interesting perspective on MVP:

Listen now: (download)

Bett's recommendation:
How to Measure Anything by Douglas W. Hubbard

Russ' recommendation:
Noble Obsession: Charles Goodyear, Thomas Hancock, and the Race to Unlock the Greatest Industrial Secret of the 19th Century by Charles Slack

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